The world of work is undergoing an unprecedented transformation. AI-driven processes, business transformation, and the shift to a skills-first economy have changed the way organizations think about talent and work. Companies are now re-evaluating traditional job structures, focusing not just on the roles themselves but on the people who fill them.
While most find it relatively straightforward to break down a job into tasks and requirements, the missing piece has always been the individual—their unique strengths, motivations, and aspirations.
Why Should You Care? The Business Case for Optimizing Talent
Investing in your existing talent isn’t just the right thing to do—it’s also a smart business decision. Employee disengagement and turnover are crippling organizations, resulting in high costs and disrupted productivity. According to recent Gallup workplace studies:
This means that in a team of 30 people, four employees will walk out the door each year. If even just two of those employees could be retained, a company could save over $250,000 in direct and indirect costs (assuming $85,000 average salary, 13% churn, 1.5x replacement cost).
Deconstructing the Individual: Achievement DNA
For companies seeking a fresh approach to investing in employee development, tru provides unparalleled clarity into an individual’s best self based on deep reflection on one’s personal and professional accomplishments. Participants uncover their Achievement DNA – the roles, values, needs, and skills that generate the highest energy and satisfaction – and environment insights into the contextual factors that best supports truSelf expression. Unlike anything available today, tru goes beyond resumes and job descriptions to capture what makes a person thrive.
The tru platform’s unique approach delivers individualized data and insights that empower organizations to optimize their talent in ways never before possible. The “secret sauce" includes uncovering each person’s how, what, and why—how people work best, what energizes them, and why work aligned with their intrinsic strengths and aspirations allows for breakthrough performance and fulfillment.
The Truth About Engagement
Workplace satisfaction and engagement aren’t about extrinsic, surface-level perks like free donuts on Fridays. Long-term engagement comes from the work itself—how satisfying and energizing it is for each employee.
Traditional methods of documenting people’s accomplishments like resumes only tell part of the story. The tru platform guides participants through a self-discovery journey to unpack their peak experiences to uncover deeper insights into what makes them tick:
tru’s methodology is deeply rooted in positive psychology and utilizes guided self-reflection to deliver an inside-out approach to unlocking individual and organizational potential.
The Future of Work: Strengths + Passions = Productivity and Innovation
Organizations that understand and align strengths and aspirations with work will lead the future. When people work in roles that energize and fulfill them, productivity and innovation naturally follow.
tru is more than a tool—it’s a paradigm shift in how we understand and optimize talent. The future of work isn’t about filling jobs; it’s about unlocking human potential, and the most immediate opportunity is to grow and optimize existing talent. The organizations that best embrace this shift will be the ones that thrive.